Mira Toumi

I am a behavioural economist with a passion for taking research out of the laboratory to confront the real world. I’ve spent the last 6 years studying the decision-making processes and incentives architecture that help people to adopt environmentally friendly behaviours.

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My roots are in academic research as an experimental economist researcher at Université Côte d’Azur University, where I received my PhD. Degree in 2018, with the best thesis prize distinction from DESPEG doctoral school.

There I used behavioural economics to study cooperative behaviours and the expression of social preferences by mobilizing the tools of experimental economics in the laboratory, field surveys, and experimetrix.

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I also spent time conducting research on the link between behavioural economics and theories related to the adoption of new technologies. At the consumer level, I investigate the role of soft incentives such as nudges and boosts in adopting green behaviours and new digital services. I recently extended my research to the organizational level with the study of the role of new blockchain technology in data-sharing cooperation in an ecosystem.

At the organizational level, I am interested in the role of new technologies like smart contracts and blockchain in cooperation between companies.

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As a consultant, my new challenge is to bring my expertise into the market and help companies forge stronger relationships with their customers and their partners. I would like to collaborate with passionate partners whether fast-growth startups or established corporations. 

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Topics of expertise : 

-   Choice architecture and nudging 

- Sustainable behaviours: energy consumption, waste management

- Consumption behaviours: consumer, engagement, food marketing and market research

-  Experimental design and nudge testing

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Contact : toumi.mira@live.fr